A couple of months ago I wrote a post about what happens when a band becomes popular. You can read the full post here, but what I basically said in a long diatribe was that their music suffers when more money becomes involved. I didn’t necessarily blame artists for accepting their ticket to cash city, but I did try to distinguish that ceasing to like a band once they hit the big-time can be initiated for reasons other than trying to be cool. I would like to drive the point home with something I observed recently.
I was browsing Vimeo today and came across a video which I would like to share.
At this link you can find Adam Young, or Owl City, singing a song about flight, wings, and adventure while clips from a movie about owls, flight, wings and adventure play. This song is on the soundtrack for said movie. It doesn’t take a genius to figure out what happened behind the scenes, though I am going to spell it out. First, I would like to present a small snippet from my last post:
“Yes, they are still the same band–in a way. When a band gets signed to a big label, they are required to do things that even they may object to. For instance, they may be required to allow their song to be featured on a blockbuster movie, or even write a song specifically for it (see Jack’s Mannequin, Dashboard Confessional, Taking Back Sunday). Such a song will usually include lame lyrics contrived to somehow vaguely mention the plot or theme of the movie. When you hear the voice of your memories advertising the latest blockbuster, you can’t help but feel like the memories you created while listening to that music are cheapened a little.”
Sound familiar? Owl City was mentioned in my last post for changing his stage show to make it more marketable and exciting, holding a guitar instead of working a synth. The reason for this post is that I could not help but point out fulfillment of my prophecy as his market presence has grown.
Here is how I imagine the scenario played out; I have written it to be performed on stage:
(Three men sit at a large table in dark suits. A faint skyline is visible behind them out a large ornate window, illustrating their wealth)
Man #1: Well who can we get for the soundtrack? No-one will buy the actual music used in the movie. We need pop and we need it now! (Slams fist on table, takes a large gulp from a whisky glass)
Man #2: How about Owl City? His non-offensive synth-backed crooning is perfect for our target audience, plus the name has ‘owl’ in it. It’s perfect!
(The lights fade stage left, and stage right is illuminated where Adam Young sits, hunched over a table reading a large paper. A man in a suit stands behind him)
Suit: Buzz from last summer’s album is fading, and you need a hit! The fans on your tour with John Mayer weren’t as impressed with ‘Fireflies’ as they used to be!
Adam Young: But do I really have to make it so obvious I wrote the song for the movie? Aren’t all my other songs upbeat enough to include in the soundtrack?
(The lights fade as Owl City song ‘Record Contract Woes’ is played by the orchestra made up of 15 musicians all on Moog synthesizers set to ‘strings’.)
I don’t think that Adam Young is to blame. He has to make a buck just like everyone else. He also has to stay in the public eye because who knows how long his shelf life will be. I will say, however that his new song is not art, meaning not created for the sake of creation and expression. It is not the same as the songs he released before. I do not appreciate his new song. I’m sure he doesn’t mind. However, if he alienates his entire fan base by ceasing to write songs for self-expression, I bet he would start to mind when they stop buying his music.
I use the term ‘art’ loosely here. I bet some would argue that it isn’t real art anyways, so who cares. To these people I reply that it may not be fine or high art, but still fundamentally differentiated from his previous works in quality level. This is sufficient cause for someone to be justified in claiming that they don’t like his new song, while still enjoying previous songs. In addition, future songs may now be compromised, as it has been seen that the songs are now viewed by him as a commodity to be sold. Yes, songs have always sold, but there has always been a difference between those written to that end, and those created as art.