You may have heard something about an upcoming Apple tablet computer. CNN, The New York Times and every other news outlet have posted a story about it. The problem is, that it doesn’t exist. Oh, Apple is probably working on something similar to a giant iPod Touch with a couple new features, along with 20 other prototypes, most of which will never see the light of day outside their Cupertino CA campus, but nothing has been formally announced by the company.
The problem is that everyone is developing some sort of idea of what this device will be/do. This is all well and good, except that people hold Apple to a different standard. When they make a business decision that means they will make more money people recoil like their own mother has given them a bus stop wedgie on the first day of school. They expect their products to catapult them into a catatonic state of perpetual bliss. But guess what…
IT WILL PROBABLY JUST BE A BIG OL’ IPOD TOUCH.
Locked down, expensive, and will come in every color as long as its scratch-able polished metal. I’m not saying this is a bad thing. Who am I to tell a company which has over 20 billion dollars in the bank how to run their business, and I think there is a very good argument for why they do some of the things they do. But don’t get your hopes up.
No matter what it is or what it does it will disappoint millions of people. We have been here before. For years prior to the iPhone release people anticipated what it would look like. Google “Apple phone concept” and about 50 flip phones with click wheels will come up. The iPhone has matured into a very respectable platform, but when it came out people were very angry about the lack up installable apps and many other things. Apple would release new software a year later that would alleviate this particular concern, but in the meantime they kept it secret from their competitors so they could have time to develop it.
The moral of this story is to keep your expectations low. There is a 99% chance that what they come out with will be nothing like what you have in your head.